Get a 616 area code phone number

A local Grand Rapids business number with unlimited calls and texts — live in under a minute, right on the phone you already have.

About the 616 area code

The 616 area code covers Grand Rapids and western Michigan. 616 is West Michigan's original code, centered on Grand Rapids. In a region known for loyalty to local business, it's the right first impression. For a business, a 616 number signals a local presence — customers in Grand Rapids are far more likely to answer a call or reply to a text from a number they recognize as local.

Everything included with your 616 number

  • Unlimited calling to US & Canada
  • Unlimited SMS & MMS texting
  • Voicemail with transcription
  • Auto-replies and business hours
  • Works on your existing phone — no new SIM
  • Set up in under a minute

How to get your 616 number

  1. 1

    Sign up

    Create your account on the web or in the Reach app (iOS and Android).

  2. 2

    Pick your 616 number

    Search available 616 numbers and choose the one you like.

  3. 3

    Start calling and texting

    Your number is live immediately — calls, texts, voicemail, and auto-replies, all from one app.

Questions? Answers.

Download Reach or sign up on the web, search available 616 numbers, and pick the one you like. Your number is active immediately — you can call and text from it right away.

616 covers Grand Rapids and western Michigan. 616 is West Michigan's original code, centered on Grand Rapids. In a region known for loyalty to local business, it's the right first impression.

Yes. Your Reach number works from anywhere — it runs on your existing phone through the app, so you can have a Grand Rapids presence no matter where you're located.

Yes — your personal number stays exactly as it is. Reach adds a second line on the same phone. You can also port an existing business number into Reach.

One simple plan — $19/month or $169/year — includes your number, unlimited calling to US & Canada, SMS & MMS, voicemail with transcription, and auto-replies.